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What Is Onboarding? Basically the term origins from HR sphere: it marks techniques and approaches whose aim is to help newcomers quickly adapt to the new conditions so that they could perform well. The area of user experience design took the idea…

What is UX writing? UX writing is the art of crafting the texts that appear throughout the interface of digital products (websites, mobile apps, etc.). Just as in the world of traditional publishing, this text is referred to as copy.…

A great logo shows the world what you stand for, makes people remember your brand, and helps understand your product. Logo communicate all of that through color, shape, and other design elements. Designing a logo is a crucial step in…

A user flow is a visual representation of the many avenues when using an app or website. The flowchart begins with the consumer’s entry point on the product and ends with the final action or outcome. Depicting this process allows…

Every day, the internet is expanding with new apps, websites, articles, and more. It’s becoming increasingly difficult to hold the attention of information-overloaded users who find it challenging to filter relevant information from irrelevant content. The research indicates that users don’t…

The most popular things are the ones that make life easier. So today’s motto of the designer and developer is “Let’s make it simpler and easier”. Improving mobile app UX/UI is essential for enhancing user engagement and satisfaction. By focusing…

Icons are one of the most used graphic elements in our digital age but stem from the remotest antiquity. Icons have served as key points of varied information throughout history. There are extensive studies on the importance of iconography in…

Hierarchy is the control of visual Information in an arrangement or presentation to imply importance. Hierarchy influences the order in which the human eye perceives what it sees. In web design, hierarchy plays a crucial role in guiding users through…

Telling the user often needn’t be as explicit as having the instructions in written form. Through good design, we can tell the user what is being displayed or required through subtle design expression, which can be instead of or supplementary…

Emphasis is a strategy that aims to draw the viewer’s attention to a specific design element. We see emphasis used in most fields of design, including architecture, landscape design, and fashion design. Emphasis is a fundamental principle of design that…

Landing page is a page on your website that is designed to convert visitors into leads . Simply a landing page is the first page you “land on” after clicking a link. In this sense, a landing page could be…

Separating content is a crucial part of designing layouts and information architecture. It allows us to delineate different groups of content and better manage areas of dense information. We can accomplish this with a simple UI element called: dividers. Visual…

It has never been a secret for marketers as well as designers that most people like communication reflecting attention to them personally. The element of personification thoughtfully applied in the product can boost positive user experience, enhance brand image and…

Unity is really an important as it helps us to create a consistent brand and identity for your site. It is important to any art form or as websites are dynamic and interactive creatures it’s even more so. Unity of…

Typography is an extremely important part of effective brand communication, especially on the web, where people’s attention spans are short and their screen sizes are small. Great typography happens when you arrange text or copy on a page and make it both…

Conversion Centered Design is a framework for building high-converting marketing campaigns. It is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor toward completing the one specific action, using persuasive…

An Illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as poster, flyers, magazines, books, teaching materials, animations, video games and films. Illustration is an incredibly versatile tool…

A Balanced composition is a compositional choice in art in which the frame feels balanced. Balance is the visual weight of elements and the most important element of the composition. Balance refers to the overall distribution of visual weight in…

A nicely designed product label can help draw the attention of potential customers. But more than that a strategically created label makes a brand statement that helps the company’s efforts in building a trustworthy brand identity. To attract customer’s interest…