Emphasis- The Principle of Design

emphasis in web design
emphasis in web design

Emphasis is a strategy that aims to draw the viewer’s attention to a specific design element. We see emphasis used in most fields of design, including architecture, landscape design, and fashion design.

Emphasis in web page design is a way to mark an element, emphasize its important and significance, bring it into focus. It is directly related to the visual hierarchy.

Design Element To Create Emphasis: –

As a Designer, you have many tools to create emphasis. Let’s just see some of them now: –

1.Lines: –

Many Designers use a specific linear flow to determine the overall direction of the page. When you change this flow, you call attention to the point on the page where the flow is broken.

2.Shapes: –

Objects of regular shape seem heavier than elements of the irregular shape and better serve as an ascent. Elements with an irregular shape are subconsciously perceived as correct, but lacking parts of their mass.

3.Colors: –

The main(dominant) color and accent color are the most important when choosing a site color palette. The accent color depends on which color scheme you choose.

4.Texture: –

You can also use the texture of a website design to draw attention to an element. For example, you can use an embossed effect to emphasize areas in text.

5.Mass: –

You can use color or shape to suggest “heaviness” too. For example, using dark-colored element within a brightly colored page is likely to emphasize the dark color element against the rest of the content.

6.Contrast: –

The more strongly an element contrasts with its surroundings, the more it stand out and draws attention it to itself.

Conclusion: –

Emphasis is a powerful design principle that helps to establish focus and create a sense of hierarchy. It can also be used to reduce the impact of certain information.


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